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Vision Sjefdesign

By Sjef Fransen • Jan 13th, 2009 • Category: Identity, Vision

Sports + intelligence = better exercises and more fun

Within sports there is a small border between performance and fun. Many athletes start with a certain sport because they have fun while playing. When they become better their focus could shift towards performance and less on their enjoyment. I think even within the professional setting the athletes need to have fun while performing their sport.

Exercises and training is based upon repetitions and until now training methodologies were determined by a coach. The coach takes care of bringing diversity in the repetitions and motivating the player(s). I think intelligent technologies can be an extremely useful tool for trainers to bring fun and diversity within exercises and keep the players/athletes motivated.

I want to design within this context and try to contribute to the development of new training exercises and training tools. Intelligence and diversity is not only interesting for children to train, but it might even be more interesting for adults and professional athletes, because they have to perform according to their daily ritual. 

Within professional sports the current focus lays upon measuring performances and evaluate these measurements. In itself these technological developments are very good and they are good for the athletes in particular, but I think new and more motivating training exercises contribute to these already existing developments.